Content Model & Taxonomy Design
Structured content architecture that scales. Content types, relationships, taxonomy, and governance rules—designed before implementation, not discovered during.
Enterprise ContentOps
Scale Content Without Compliance Risk Your CEO wants 5x more content. Your compliance team wants approval workflows. Your brand team wants consistency. Your CFO wants proof it's working. Headless CMS implementation, editorial governance playbooks, and multi-channel publishing—designed so you can have all four without trade-offs.
Why Content Doesn't Scale (Even With More Writers)
You've tried throwing resources at the content problem. More writers. More agencies. More tools. But output doesn't match investment. Here's why:
Every piece of content requires the same approval gauntlet. Legal reviews it. Compliance reviews it. Brand reviews it. By the time something's published, the moment has passed. Your competitors moved faster.
Meanwhile, consistency is impossible. Different teams publish on different channels with different tools. The website says one thing. Social says another. Email says something else. Brand guidelines exist, but nobody follows them because the systems don't enforce them.
And when leadership asks for ROI? Nobody knows which content drove what. The CMS tracks pageviews. Marketing automation tracks emails. Analytics tracks conversions. Nothing connects. Content becomes a cost center, not a growth driver.
The problem isn't your content. It's your content operations. Workflow, governance, measurement—the infrastructure that should make content scale safely. Without it, every new hire just adds complexity.
Common symptoms:
- Approval cycles take weeks, not days
- Brand consistency varies by channel and team
- Compliance reviews become bottlenecks
- Content performance can't be tied to revenue
- Platform fragmentation creates silos
- Scaling means proportionally scaling headcount
ContentOps Implementation: What You Get
3-6 months from kickoff to governed content at scale.
Editorial Governance Playbook
Role-based permissions, approval workflows, and publishing rules. Who can create, who can approve, who can publish—codified in the platform, not in wikis.
Component Library & Templates
Reusable content components that enforce brand consistency. Authors assemble, not design. Templates that prevent brand drift while enabling creativity.
Multi-Channel Publishing Setup
Single source of truth, multiple outputs. Web, mobile app, email, social—all fed from the same content with channel-appropriate presentation.
Integration & Migration
Connect to your existing stack—marketing automation, DAM, analytics, commerce. Content migration from legacy systems with taxonomy mapping and quality assurance.
Training & Documentation
Role-based training for authors, editors, approvers, and admins. Documentation that stays current. Onboarding that doesn't require the original implementer.
Timeline: 3-6 months
Investment: $120K-$250K AUD
Investment varies based on platform choice, content volume, integration complexity, and migration scope.
Typical Outcomes
What clients typically achieve within 12 months of implementation.
2-5x
Content velocity increase
same team size
50-70%
Approval cycle reduction
time saved
Zero
Compliance incidents
target
100%
Brand consistency
across channels
Proof: Velocity With Governance
Pacific Brands / Retail
Sheridan
$10.78M attributed revenue over 2 years
Multi-channel content operations for national retailer. Governed workflows that enabled 5x content velocity while maintaining brand consistency. SEO integration drove 38% SOV and 6.8-11.4x GPROI. Content became a revenue driver, not a cost center.
Read Case StudyHow It Works
From discovery to governed content operations in 3-6 months.
Phase 01
Discovery & Design
Weeks 1-4
- Current state assessment
- Content model design
- Governance requirements gathering
- Platform recommendation (Contentful/HubSpot)
- Integration mapping
Deliverable: Content architecture blueprint + implementation plan
Phase 02
Platform Implementation
Weeks 5-12
- CMS setup and configuration
- Content model implementation
- Component library development
- Workflow configuration
- Integration development
Deliverable: Working platform with core functionality
Phase 03
Migration & Training
Weeks 13-20
- Content migration execution
- Quality assurance
- Role-based training delivery
- Documentation finalization
- Parallel running with legacy
Deliverable: Content migrated, team trained, go-live ready
Phase 04
Go-Live & Optimization
Weeks 21-24+
- Production launch
- Hypercare support (30 days)
- Workflow optimization
- Performance monitoring
- Handover to internal team
Deliverable: Full production operations with internal ownership
How We're Different
CMS Vendor Implementation
General Dev Agency
NETEVO
Focus
Platform features
Technical delivery
Content operations outcomes
Governance
Out-of-box workflows
Whatever you specify
Designed for your compliance reality
SEO Integration
Basic plugins
If requested
Native—schema, structure, performance
Training
Platform training
Technical handover
Role-based enablement + playbooks
After Go-Live
Support tickets
Change requests
Optimization + measurement
Governance designed for reality
We understand that compliance teams have legitimate concerns. Workflows that actually satisfy them—while giving marketing the velocity they need.
SEO native, not bolted on
Content architecture designed for organic visibility from day one. Schema, internal linking, semantic structure—built in, not added later.
Operations, not just platform
A CMS is a tool. ContentOps is how you use it. We deliver both—and measure the business outcomes.
Works Best With
AI+SEO Visibility
Turn that content velocity into organic visibility.
ContentOps creates more content. SEO ensures it ranks. Together, content becomes a growth channel.
Learn more →Governed SDLC
Platform governance for content infrastructure.
ContentOps is software. Governed deployment ensures stable, auditable content platforms.
Learn more →Ready to Scale Content Without the Chaos?
15-minute discovery call. We'll discuss your current content operations and identify the highest-impact improvements for your situation.